Dove free essay sample

The promoting underwriting of this battle was unique in relation to the ordinary publicizing effort in this industry. For instance, Dove employed some ordinary or even somewhat larger than average ladies rather than big names as their models to ask the pubic to characterize whether it is curiously large or extraordinary. As the self evident truth, this battle effectively pulled in the open consideration yet it despite everything has certain likely dangers. All things considered, should the Unilever proceed with the Dove Campaign for Real Beauty? My answer is sure however with specific reservations because of the way that the battle didn’t appropriately reaction the issue of culture contrasts in the worldwide condition. In the accompanying exposition, I will investigate the circumstance and give a few recommendations to show my perspective. SITUATIONAL DIAGNOSIS Should Unilever proceed with the â€Å"Campaign for Real Beauty†? Nature of the Problem The Campaign for Real Beauty without a doubt accomplished the brand mindfulness and broke people’s custom meaning of genuine magnificence. Anyway this battle was disputable to the governing body of Unilever. From one hand, a few people hold the view that this publicizing effort was powerful because of the way that it improved the business volume of Dove item by expanding the open item mindfulness. From another hand, some others contended that this publicizing effort would be excessively hazardous for Unilever to proceed and recommended that it may get negative result in Asian nations. Since the way of life contrasts in different nations may cause the opposite meaning of magnificence. Here comes the contention for the dynamic of Unilever to conclude whether to proceed with this battle. Favorable circumstances From the Perspective of Public a) New innovation changes the social incentive In the contemporary society, new innovation, for example, new media, assumes a significant job on transforming the worth arrangement of the open particularly for the more youthful or center age. Bird used the new innovation business channel and discharged this publicizing effort on YouTube. This new internet based life changes the social incentive by giving them inquiries on the subject of what is genuine excellence and create conversations of the current patterns of social worth, for instance, the interrelationship among guardians and youngsters. It produced volumes of conversation on visit rooms, with commitments on subjects like anorexia and ardent trades among fathers and little girls. † (Deighton, J 2008, p. 6) Therefore, the Unilever should proceed with the Dove Campaign of Real Beauty on the grounds that the battle is helpful to the general population as far as emphatically changing the social worth. b) Social Trends New job of ladies Dove proposed the essentialness of the normal excellence and attempted to change the manner in which individuals see magnificence via doing its promotions. Dove’s mission is to cause more ladies to feel excellent consistently by widening the restricted meaning of excellence and moving them to take extraordinary consideration of themselves. † (Deighton, J 2008, p. 4) Consequently, this crusade effectively persuaded the ladies to expand their fearlessness and regard and urged them to give more consideration to their viewpoint. It is fitting for Unilever to help this crusade from the point of view of open since it broke people’s cliché estimation of excellence and created the new job of ladies which changes the self-articulation esteem themselves in a constructive manner and reconstruct the confidence for ladies. From the Perspective of the Dove Company a) New innovation improves the item mindfulness Social media has countless crowds and it gives a successful apparatus to create the open intrigue and lift the business volume by expanding the item familiarity with one organization. Bird discharged this crusade on YouTube rather than the customary method of completing the promotions which was cost-successfully and practical compelling. â€Å"It was among the most downloaded advertisements ever to show up on YouTube, and its fame was the subject of significant paper, radio and TV inclusion. (Deighton, J 2008, p. 6) Dove improved its image ubiquity by utilizing the new media channel which is one of the primary reasons that the Unilever should proceed with the publicizing effort. b) Benefit The magnificence and wellbeing industry has mass market. As per the study, just 2% ladies viewed themselves as excellence and an ever increasing number of females become keen on applying for plastic medical pr ocedure to change their viewpoint. The Dove Real Beauty Campaign expanded the deal volume of Dove which was valuable to the turnover of organization. What's more, the confirmations are evident as per the income development of Dove Company. It registered that the brand had developed by $1. 2 billion. A significant part of the development was owing to its expansion into individual consideration classifications which could be credited to this crusade. † (Deighton, J 2008, p. 7) As we as a whole know, the enthusiasm of investors is the need for one organization to consider when settling on the choice. Along these lines, it is possible for Unilever to proceed with the battle for the wellbeing of its own. Burdens It is surrendered that the Dove Real Beauty Campaign was successful and helpful from the points of view of both open and the organization itself. In any case, there are two primary detriments of this crusade which may cause bothersome impact. Also, Unilever ought to reasonably address these two elements before settling on any further choices. a) Negative result in the Asian market The Campaign of Real Beauty effectively pulled in their objective clients and attempted to give the open a more extensive meaning of genuine magnificence which arrived at their own desire. The issue existed when Unilever propelled this battle everywhere throughout the world. They dismissed the issue of social contrasts and the distinctive method of characterize excellence among Eastern and Western nations. For instance, a woman as the model of Dove would appear to be alluring from the perspective on individuals in the Western nations, since female magnificence in Western nations, an ample body with tan skin is considered as an excellent and attractive woman yet it is shockingly turned around in the Eastern nations. In the Asian nations, this woman may be certainly curiously large. In Asian nations, for example, China, they characterize the character of thin body and light complexion as female magnificence. The model of this battle may be not alluring from the perspective on Asian individuals which cause a negative result in the Asian market. b) Potential hazard for Dove Proceeding with the crusade may have likely hazard for Unilever somewhat. The ad was reprimanded by certain individuals for picking some old or vigorously freckled women as their excessively model. Also, a few people saw the models of Dove was excessively normal and not engaging. â€Å"Taking up the bludgeons for the truth is an unsafe system for Dove. The fundamental thought is engaging; the trouble is in how to communicate it. † (Clegg, A 2005) And other case of the unwanted impact is that Dove supported the arrangement â€Å"Ugly Betty† so as to improve their item mindfulness by telling the open that all the young ladies are excellence as long as you have sure. Be that as it may, it may destroy the impression of the brand worth and lost their objective clients whenever Dove turned into a brand just for the old, fat and vigorously freckled women. Proposals a) Continue this crusade It is recommended that Unilever should proceed with the Dove Real Beauty Campaign from the parts of general society and the organization itself. As referenced over, this crusade utilized new innovation promoting channel to change people’s social incentive in a constructive manner and improve the confidence for ladies which was advantageous to the general population. Also, for the wellbeing of its own, this crusade improved the business volumes which create the road for the organization by utilizing this battle to improve their item mindfulness. Hence, Unilever should bolster this battle and figure out how to accomplish more prominent advancement and win the bigger piece of the pie in the wellbeing and magnificence part. b) Adjust the issue of Localization is one of the fundamental issues to adjust to the outside variable condition. Pigeon ought to change the issue of social contrast as the system of limitation. So as to all the more likely adjust to the Asian market, Dove ought to upgrade its commercial battle and recruit some thin woman with light complexion as their model to draw in the Asian clients. Despite variety in the portrayal of excellence, the marker of wellbeing and richness a little abdomen has consistently been an invariant image of female magnificence in Asian nations. (Agence France-Press 2007) Therefore, Unilever should make alteration on restriction when propelling this battle. End To summarize, as I would see it, it is fitting for Unilever to proceed with the Dove Real Beauty Campaign. Since it changed the social worth emphatically and accomplished fulfilled benefit for the organization. Other than that, Unilever ought to likewise address the issue of social contrasts when propelling this commercial battle. References: Agence France-Press (2007) ‘Beauty is characterized as a waist† saw seventh November 2012lt; http://www. cosmosmagazine. com/news/961/magnificence characterized a-waistgt; Clegg, A (2005) ‘Dove Gets Real’ saw seventh November 2012 lt;http://w ww. brandchannel. com/features_effect. asp? pf_id=259gt; Deighton, J (2008) ‘Dove: Evolution of a Brand’ HBS 9-508-047, 25 March.

Betrayal Rhetoric and Ethos Julius Caesar Free Essays

To get acknowledgment for the joint effort movement, Betrayal 01, 02, 04, 05, and 06: A. ) Submit this connection in A Collaboration Process. At that point reorder the underneath data in the understudy remark region of A Collaboration Product and Betrayal 01, 04, and 05: 1. We will compose a custom paper test on Double-crossing: Rhetoric and Ethos Julius Caesar or on the other hand any comparable point just for you Request Now Date you went to the meeting. 2. In any event 3 sentences clarifying how Shakespeare’s anecdote about Julius Caesar is not quite the same as what truly (verifiably) occurred in Caesar’s life. 3. Give instances of the three powerful strategies from either Antony’s or Brutus’s discourse. logos, feeling, and ethos) 4. Give a case of one double crosser and one nationalist with supporting models from the play. 5. In any event 3 sentences clarifying what you did in the meeting with the goal that somebody who didn't go to would have a comprehension of it. 6. At any rate 3 sentences assessing how well your gathering cooperated to achieve your undertaking. B. ) Submit this in Betrayal 02: 1. Complete the Lesson 2 Quiz. For the exposition questions, you may react, â€Å"I went to the Betrayal Live Lesson on __________ (date). C. ) Schedule Betrayal 6 DBA as we despite everything need to finish that on the telephone. On the off chance that you are a distinctions und erstudy, total the distinctions task before the dba. D. ) If you are a distinctions understudy, total exercise 8. Exercise 8 Assignment 1. ) Choose which character from â€Å"The Lay of the Were-Wolf† you might want to safeguard. 2. ) Analyze the story to discover instances of logos, tenderness, and ethos that help your character’s guiltlessness. 3. ) Determine how to introduce your models in an influential contention. 4. Compose a three-section â€Å"closing argument† for the preliminary that will convince the jury that your character isn't a beast. a. ) Paragraph #1 †logos b. ) Paragraph #2 †emotion c. ) Paragraph #3 †ethos Julius Caesar Recordings: a read-along for each demonstration. Appreciate! Act I, Scenes I, ii, iii https://sas. elluminate. com/site/outer/jwsdetect/playback. jnlp? psid=2012-01-23. 1812. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Act II, Scenes I, ii, iii, iv https://sas. elluminate. com/site/outer/jwsdetect/playback. jn lp? psid=2012-02-03. 107. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Act III, Scenes I, ii, iii https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0726. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Acts IV V https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0817. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Brutus’s Funeral Speech: http://www. youtube. com/watch? v=ab68AjRMKmA Antony’s Funeral Speech: http://www. youtube. com/watch? v=Zd9BLib8448 Materials from Live Lesson and Play in unique language: http://vimeo. com/41708712 Step by step instructions to refer to Betrayal: Rhetoric and Ethos Julius Caesar, Papers Disloyalty Rhetoric and Ethos Julius Caesar Free Essays To get kudos for the cooperation movement, Betrayal 01, 02, 04, 05, and 06: A. ) Submit this connection in A Collaboration Process. At that point reorder the beneath data in the understudy remark zone of A Collaboration Product and Betrayal 01, 04, and 05: 1. We will compose a custom exposition test on Disloyalty: Rhetoric and Ethos Julius Caesar or then again any comparable point just for you Request Now Date you went to the meeting. 2. In any event 3 sentences clarifying how Shakespeare’s tale about Julius Caesar is not the same as what truly (generally) occurred in Caesar’s life. 3. Give instances of the three influential methods from either Antony’s or Brutus’s discourse. logos, sentiment, and ethos) 4. Give a case of one swindler and one loyalist with supporting models from the play. 5. At any rate 3 sentences clarifying what you did in the meeting with the goal that somebody who didn't go to would have a comprehension of it. 6. At any rate 3 sentences assessing how well your gathering cooperated to achieve your errand. B. ) Submit this in Betrayal 02: 1. Complete the Lesson 2 Quiz. For the article questions, you may react, â€Å"I went to the Betrayal Live Lesson on __________ (date). C. ) Schedule Betrayal 6 DBA as we despite everything need to finish that on the telephone. In the event that you are a distinctions understudy, total the distinctions task before the dba. D. ) If you are a distinctions understudy, total exercise 8. Exercise 8 Assignment 1. ) Choose which character from â€Å"The Lay of the Were-Wolf† you might want to safeguard. 2. ) Analyze the story to discover instances of logos, feeling, and ethos that help your character’s blamelessness. 3. ) Determine how to introduce your models in an influential contention. 4. Compose a three-passage â€Å"closing argument† for the preliminary that will convince the jury that your character isn't a beast. a. ) Paragraph #1 †logos b. ) Paragraph #2 †tenderness c. ) Paragraph #3 †ethos Julius Caesar Chronicles: a read-along for each demonstration. Appreciate! Act I, Scenes I, ii, iii https://sas. elluminate. com/site/outside/jwsdetect/playback. jnlp? psid=2012-01-23. 1812. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Act II, Scenes I, ii, iii, iv https://sas. elluminate. com/site/outer/jwsdetect/playback. jnlp? psid=2012-02-03. 107. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Act III, Scenes I, ii, iii https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0726. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Acts IV V https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0817. M. 18C7F05BEF4B1A91008CFEA56749A1. vcrsid=679 Brutus’s Funeral Speech: http://www. youtube. com/watch? v=ab68AjRMKmA Antony’s Funeral Speech: http://www. youtube. com/watch? v=Zd9BLib8448 Materials from Live Lesson and Play in unique language: http://vimeo. com/41708712 Instructions to refer to Betrayal: Rhetoric and Ethos Julius Caesar, Essay models

Management of Human ReSOURCES class discussion wk7 Coursework

The board of Human ReSOURCES class conversation wk7 - Coursework Example e occupation and there are numerous different candidates with comparable capabilities, at that point the following screening stage ought to decide whether they can be locked in representatives in the organization since they put stock in and practice the organization’s fundamental beliefs and rules that shape its way of life. An extraordinary model is Southwest Airlines that recruits individuals who are carefree and can be cooperative individuals. It isn't concentrating on the worker work fit alone, yet on the representative association fit. I accept that the components of the representative choice procedure that are significant are deciding substantial and solid evaluation strategies since they should have the option to gauge the correct indicators for the organization. These indicators allude to expertise, information, capacity, character, and conduct styles (counting correspondence style) that are significant for the association and the employment opportunity. For example, the character characteristics of being gregarious and abundant are more significant for a land merchant than a PC engineer. HR must have the option to utilize the best possible evaluation methods that will foresee the candidate’s worker work fit and representative association fit. I think the strategies for work candidate appraisal that are generally valuable or potentially give solid outcomes rely upon the activity. I accept that, for passage level employments, work reenactments would be valuable in deciding whether the candidate can really play out the activity. A model is letting a call community work candidate take a fake client call to decide whether she can deal with calls amiably and viably. Evaluation focuses are increasingly suitable for administrative and more elevated level positions since they can watch and check the applicant’s real information, aptitudes, and mentalities in various circumstances. Meetings are significant for any position, by the by, on the grounds that they can show how the competitors convey and how they react to various cases and

Pets and people

Acquaintance Love can be considered with be a compelling passionate connection between people or creatures. It involves showing traits, for example, sacrificial steadfastness, empathy, benevolence and fondness to other people. This is a condition experienced by individuals and creatures. Throughout the years, there have been inquiries regarding whether creatures are skilled to love.Advertising We will compose a custom exposition test on Pets and individuals explicitly for you for just $16.05 $11/page Learn More There are contentions that creatures can bond firmly with one another. Researchers contend that the cerebrum of a creature is like that of people. This worries the propensities to show love (Bekoff and Goodal, 23). Mankind should be careful while connecting with creatures since they are additionally equipped for indicating love. It is obvious that creatures can forego their necessities to shape bonds with their lords. The pet’s capacity to shape connections For some ind ividuals, mutts and felines are considered as pets. For this situation, the pets can shape connections. This is affirmed by reports that the canine has been man’s closest companion for an exceptionally significant time-frame. Since days of yore, hounds were not just used to follow a fragrance or crisis food source, yet they were additionally noted for their extraordinary friendship. For this situation, the bond between mankind and pooch species has persevered through the trial of time. For this situation, the pooches can have the part of affection in a similar way as people. On numerous events, the human mind discharges a delight substance to mean energy. This pattern has additionally been seen as predominant in specific creatures, for example, hounds. In hounds, there are some passionate presentations that they use to portray emotions towards their proprietors. These incorporate hanging ears, swaying of their tails, and moving back of the lips (Fogle, standard. 13). There ar e individuals who are against the suggestion of enthusiastic connection among creatures and their proprietors. They regularly suggest the conversation starter with regards to why the creatures respond a similar way in any event, when they are offered to new proprietors. They additionally declare that since the mutts can pursue a bit of meat, it ought not be the premise to infer that pooches are enthusiastic creatures. Then again, researchers have clarified that canines evoke various responses when intimating torment or regional issues (Fogle, standard. 16). This is utilized to clarify that mutts may feel various degrees of feelings. In any case, the internal quiet and fulfillment that are delineated by hounds are like that of people. As the case in people, this response is evoked independent of material rewards.Advertising Looking for paper on science? We should check whether we can support you! Get your first paper with 15% OFF Learn More The connection among pets and people clarif ies numerous issues. For example, to numerous social species, love is a fundamental fixing in cultivating great working and living connections. Pets have advanced throughout the years. For example, the feline species have bit by bit developed into single animals. With pets, the issue of affection and reliance are separated by a slender line. For this situation, through early learning, pets infer fondness propensities and the bond made might be because of adoration. Be that as it may, the connections are avowed from the part of conditions (Fogle, standard. 17). The importance of penance to cherish The meaning of affection needs to incorporate penance. This is the ability to forego one’s enthusiasm in the interest of somebody else’s. The canine has been known to outperform this necessity. When the proprietor is in potential peril, the pooch attempts to cure the circumstance in any event, placing itself in mortal threat. The thought behind a pet’s conduct is friend ship. The way that there is synchrony between the thoughts of the human and the pet shows that there is a nearby connection that goes past material comforts. For people, they look for pets for their fun loving and steadfast characters. Subsequently, there exists a high level of social communication among people and their pets (Fogle, standard. 18 †21). End It is obvious that creatures are competent to forego their necessities to shape bonds with their lords. For some, affection is the capacity to forego one’s needs and satisfy the requirements of others. Pets are frequently family unit creatures that are saved for friendship. Researchers have clarified that creatures have feelings like people. Pets are considered to demonstrate love to their lords by going to extraordinary degrees in securing their owner’s prosperity. Notwithstanding, this proposition has inspired various inquiries that are yet to be replied. For example, should the reality, that mutts can pursue a bit of meat, be the premise to reason that pooches are passionate creatures? The line between affection, connection, and shared reliance is extremely slender. The facts confirm that creatures have minds that work. Accordingly, with the progression of time, creatures will in general bond with their owner.Advertising We will compose a custom article test on Pets and individuals explicitly for you for just $16.05 $11/page Learn More As such, it will be hard to recognize love, connections, and those that are because of reliance and intuition. Nonetheless, paying little heed to the rationale behind such connections, individuals ought to consistently tolerate at the top of the priority list that creatures are passionate creatures and ought to be maneuvered carefully. Works Cited Bekoff, Marc, and Jane Goodall. The Emotional Lives of Animals: A Leading Scientist Explores Animal Joy, Sorrow, and Empathy †and Why They Matter. Novato, Calif: New World Library. 2008. Print. Fogle, Bruce . Why your canine truly DOES cherish you (and it’s not due to all the treats you give it!). 2012. Web. https://www.dailymail.co.uk/news/article-2094157/Why-hound truly DOES-adore just-treats-it.html#ixzz2AJCq1GHa This article on Pets and individuals was composed and put together by client Cuck00 to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it appropriately. You can give your paper here.

How to Find the Best Online Paper Writing Service

How to Find the Best Online Paper Writing ServiceFinding the best online paper writing service may seem a bit like looking for a needle in a haystack. Luckily, there are a number of helpful tips to help you make the right decisions.First, you need to make sure that you're dealing with the right paper writing service. For example, if the customer base is too small, then you might want to consider doing business elsewhere. Sometimes the right company will be less well known but offer lower prices.Second, do your homework when it comes to your website look and feel. Does the site load quickly? If you're using technology that is quite new, is it working properly? You should also consider whether or not it's a problem area for people who visit your site.Last, make sure that you have a good relationship with your website - but also with the service provider. If you feel like you're being lied to, then your service needs to be questioned. Customer service is very important in this case, bec ause customers should know that they're speaking with someone who is going to be answering their questions honestly.Take care in selecting the customer service staff, too. Try to find someone who has some experience with writing online for clients. This may require that you go to some length to hire somebody who's already a pro - but in the end, it's worth it.The good news is that there are more companies offering paper-writing services online these days. However, this doesn't necessarily mean that they're all equal. Therefore, you need to be selective when you make your decision.If you've found a company that you really like, try to get a sense of their policies for changing their policies as well as their own prices. The last thing you want to do is get locked into a long contract that you can't really leave at any time. Ask about any discounts and deals you can take advantage of, because you might find one that you couldn't otherwise afford.Overall, finding the best online paper writing service isn't easy, but it's certainly not impossible. By making the proper research, you can ensure that you get the best service available and that you are satisfied with your purchase.

Lung Cancer as a National Health Condition Worldwide Statistics Project

Lung Cancer as a National Health Condition Worldwide Statistics Project Lung Cancer as a National Health Condition Worldwide â€" Statistics Project Example > The paper “ Lung Cancer as a National Health Condition Worldwide”   is a dramatic variant of a statistics project on health sciences medicine. Lung cancer results from abnormal cell growth or division of the lung cells. The disease has been one of the major causes of death in the whole world. In Australia for instance, the national health centre confirms it as the leading cause of death. (Australian Institute of Health and Welfare, 2011). There are various causes of the disease which are either lifestyle or occupational causes. Lifestyle causes of lung cancer have been majorly attributed to smoking (Funatogawa I, Funatogawa T Yano, 2012). In Scotland for instance, there has been high smoking rates that result in a high rate of lung cancer diagnosis in the country. However, this paper draws attention to Japan lung cancer low cancer prevalence though the country has the highest number of smokers. Therefore, the discussion defines and explains lung cancer as a health issue tha t has been increasingly prevalent in the world with reference to Australia and compares the situation to countries like Scotland and Japan. Lung cancerThe condition is as a result of abnormal cell growth that reproduces faster than normal body cells (CANCER UJ RESEARCH, 2014). These abnormal cells grow by sticking together thus forming clusters that have been termed as tumours. When the cancerous cells begin their growth in the lung, they are then referred to as primary lung tumours (Mitchell et al, 2013). There two major types of lung cancer. Lung cancer may be small cell or non-small cell depending on their sizes when viewed under the microscope. Non-cell type has been recorded as the most prevalent lung cancer accounting for 80% of these health cases or conditions (ScotPHO, 2013). This type mostly affects the lining of the bronchus. However, the lung cancers that are non-small in nature spread slowly to other organs than the small cell types. On the contrary, lung cancers that are a small cell in-kind starts in the lungs core or middle and studies have associated it with the smoking of cigarettes and it contributes to 20% lung cancer cases (Funatogawa I, Funatogawa T Yano, 2012). Causes of lung cancerLung cancer has been majorly linked to cigarette smoking, accounting to a larger percentage of this lung disease (Funatogawa I, Funatogawa T Yano, 2012). However, there has not been a clear reason as to why some smokers develop lung cancers while others do not. The risk of getting lung cancer is high with older age thus people are at higher risks at the age of around 50 years (Funatogawa I, Funatogawa T Yano, 2012). However, commencing smoking at a younger age increases the chances of getting the disease. Besides, lung cancer can also be caused by environmental conditions like passive smoking and long-time asbestos exposure (Australian Institute of Health and Welfare, 2011). Other occupational causes of lung cancer include contacts in the processing of nickel, steel, chrome as well as prolonged coal gas and arsenic exposure. Furthermore, radiation also leads to lung cancer. On the other hand, radon has also been associated with lung cancer (CANCER UJ RESEARCH , 2014). It is a natural gas that is found in dirt and rocks. This gas may be trapped in buildings and houses thus exposure residents to health risks.

Siblings Relation And Video Games - Free Essay Example

Many hypotheses were posed as a part of this article. The authors made the hypothesis that if siblings played video games together, this would lead to more affection between siblings and less conflict. Siblings are be working together and interacting when they play video games together. They also guessed that if siblings played violent video games together, they would be less affectionate towards each other; However, if they played positive social games, this would be the opposite. It follows that siblings will act the way the game acts. Another hypothesis was that a sibling that plays video games alone would be less affectionate toward their sibling. This sibling will spend more time playing games and less time with their other sibling, so they will not be as affectionate toward each other. Lastly, they thought that brothers would gain the most benefit from playing video games together. Playing video games is common among boys, so they could get the most benefit from playing togethe r. The authors looked at video game context when it came to siblings. This means that the authors looked at what differences occur based on who the player plays the video game. Specifically, in this study, they looked at what results playing with a sibling would cause. The authors also considered content and amount when looking at video game relationships. How much a sibling plays video games and what the game is about may be what causes siblings to be more or less affectionate after playing together. Multiple demographics were looked at during this study. Children in this study were between the ages of 13 and 18 and had to have a sibling. This is important because this helps the study stay focused in on a more specific type of sibling relationships. The study also picked participants from different places. Participants were chosen from a medium and large sized city that were, respectively, in the Mountain West and Northwest United States. By selecting participants from differ ent places, the study has a wider range and is therefore more credible. In the study The majority of families were of European American ethnicity (65%), followed by multi-ethnic (20%), African American (11%), Asian American and Hispanic (